ACCESS Health International announces the publication of Modern Aging: A Practical Guide for Developers, Entrepreneurs, and Startups in the Silver Market. Modern Aging is designed to help people create businesses that serve the needs of the elderly.
Modern Aging contains nine easy to read lessons by Sweden’s leading authorities on elder care and entrepreneurship. The book is based on Modern Aging Sweden, a program designed to help young entrepreneurs create businesses for elder care. The book reflects the vibrant presentations and question and answer sessions. Topics include the needs of the elderly, accounting for startups, the creation of sustainable businesses, how innovative products enter the market, and how to secure financing, including crowdfunding.
“Many countries are facing major challenges as the populations age,” said William A. Haseltine, President of ACCESS Health International and coeditor of Modern Aging. “People are living longer, creating an increased demand for social and health services. The market for products and services that address the needs of the elderly is one of the fastest growing in the world.”
At present, over one hundred million Indians, or eight percent of the total population, are over the age of sixty. India has the second largest senior population in the world. By 2050, three hundred million people will be over the age of sixty, accounting for about eighteen percent of the population.
According to Priya Anant, Chief Operating Officer of ACCESS Health International, a young population of Indians with an entrepreneurial spirit is raring to go. “Billions of dollars of funding are being pumped into startups,” she said. “This book is an incredible resource for Indian entrepreneurs and anyone interested in launching a business for the growing market of services and products for the elderly, here or abroad,” explained Anant.
“We hope that these lectures will inspire entrepreneurs in different countries to serve the needs of the elderly and of the chronically ill. The lectures contain valuable information and transferable skills for entrepreneurs, not just those in Sweden or Europe, but for entrepreneurs all over the world,” said Sofia Widén and Stéphanie Treschow, coeditors.